The Simple Facebook Ads Funnel We Use to Book Appointments on Autopilot | Astral Digital

If you’re running a service business in New Zealand and relying on referrals, word of mouth, or boosting posts — this is for you.

We’ve tested dozens of ad structures over the past year. Most of them were either too complicated, too expensive to run, or just didn’t convert consistently. What we’ve landed on is a simple 3-step funnel that consistently gets leads and books appointments — without needing to be a tech wizard or spend thousands a month.

Here’s how it works:

Step 1: Scroll-Stopping Creative

We lead with either a short video or a static image that hits a pain point or outcome. Think:

• "Sick of quoting jobs that go nowhere?"

• "Struggling to find new clients in Canterbury?"

The goal of the ad isn’t to sell — it’s to get attention and spark curiosity. This is where most businesses go wrong. They try to sell too much, too fast.

Step 2: A Clean, No-Fluff Landing Page

Once someone clicks, they’re taken to a short landing page with:

• A strong headline

• 2–3 key points about the offer

• A short form with qualifying questions

• A call-to-action to book an appointment

No walls of text. No distractions. Just clear value.

Step 3: Automated Follow-Up

As soon as someone opts in, they enter a GoHighLevel workflow we’ve built. This sends:

• A confirmation email and SMS

• A prompt to book an appointment (if they haven’t yet)

• 2–3 follow-ups over the next 48 hours

This alone increases our conversion rate from lead to booked appointment by 30–50%.

Why This Funnel Works

It doesn’t rely on hacks. It doesn’t need crazy budgets. And it filters out tyre kickers with a few smart questions in the form.

Best of all, once it’s live, it can run on autopilot with just small tweaks each week.

If you're a Kiwi business owner and want this entire system built for you — we do it all: ad setup, landing pages, automations, and follow-up. You just show up to the appointments.